Understanding Your Customer Lifetime Value
It might sound ridiculous and downright obvious, BUT do you actually know who your most valuable customers are? In my experience most business owners and managers make the mistake of thinking they know who their best customers are and therefore know their ideal target...
How To Whitelist Stellar Marketing
Never miss an email! If You Use Gmail... To make sure Gmail never filters Stellar Marketing emails as spam, all you have to do is mark the conversation as important! If You Use Outlook... To make sure Outlook never filters Stellar...
Facebook’s Data Scandal
The current data scandal involving Facebook, Cambridge Analytical and the 2016 US Election is disturbing at best. But what actually happened? And what does this mean for the future of digital marketing? The following article by our friends at HubSpot gives a great...
What Time Is The Best Time To Post On Social Media?
When’s the best time for your business to post content to social media?.... Unfortunately, there's no perfect answer, HOWEVER, we've put together a general guide to help you find the optimal posting times for your business 🙂 Happy Posting! Need a helping hand...
Make your emails more clickable!
Need a helping hand with your e-marketing? Don’t be shy! Contact the team at Stellar Marketing for a chat.
7 reasons why you need a digital marketing strategy
1. No Direction It’s not uncommon for small, medium and even large business not to have clear strategic goals of what they wish to achieve online. This could be in terms of brand awareness, lead generation, online sales, relationship building and how...
5 Tips to Nail Down Your 2016 Digital Marketing Budget
First published by: ADAM FIFIELD | NOVEMBER 19, 2015 | mention.com It’s not quite an age old question (yet), but it’s just as important. And it’s a popular thing to be thinking about this time of year: how much should you be spending on digital marketing? If...
Money Talks with Facebook Marketing
I recently read a fantastic article in 'Hospitality', you guessed it, a hospitality industry magazine. Though focusing on hospitality marketing it is on the money (no pun intended) on Facebook marketing for all industries. Times are a changing and if you don’t stay up...
SEO: Marketing Tools for Small Business
These days it’s pretty damn difficult to fool the ever-changing Google algorithms with old SEO tricks of back-linking, white text and irrelevant high rating keywords. Search engines are putting their users first and making sure the user experience isn’t compromised by...
Marketing Trends to Watch in 2014
1. Content marketing drives more meaningful traffic! That’s right, it’s really not enough to just write press releases anymore. Thanks to the era of digitalisation, content marketing has recently allowed marketers and businesses to rethink their marketing strategies...