1. Content marketing drives more meaningful traffic!
That’s right, it’s really not enough to just write press releases anymore. Thanks to the era of digitalisation, content marketing has recently allowed marketers and businesses to rethink their marketing strategies by creating more meaningful connections with potential customers.
In today’s era of blogs, and multiple social media networks, traditional advertising no longer cuts the bill. Content marketing uses storytelling to engage with a company’s target audience, and create more high quality inbound traffic.
Content marketing is reported to generate THREE TIMES MORE LEADS than traditional marketing, and is also 31-41% less expensive than more traditional advertising. If you haven’t dabbled in content marketing, we’d love to help you get started. Simply reach out to the Stellar Marketing team, and we’ll be in touch.
2. Sponsored Content provides greater visibility
Like content marketing, it is important to distribute compelling content to your audience through multiple channels. Sponsoring existing content is another way to connect with your potential customers.
There are many ways to get involved in sponsored content, and our team of professionals can help you to navigate your options. Sponsored content allows your brand to gain credibility from industry publications. Look at the Google search results on page one, and you’ll notice that many of these are from reputable publications. With sponsored content, you can ride the wave of others’ credibility, and drive meaningful traffic to your site.
3. Paid Social Advertising results in higher CTRS
Paid social advertising on Facebook, for example, puts your brand’s ad right in the news feed of targeted users who are already actively seeking interaction and updates regarding their points of interest.
Paid social advertising is a great option on various social networks, but some recent research into Facebook ads had surprising results: Adroll recently reported that Facebook news feed ads have a 21x higher CTR than standard web retargeting advertisements. Facebook news feed ads also have a 49x stronger CTR as compared to Facebook’s own right-hand sidebar advertisements.
Finding and communicating to your potential customers are has never been so inexpensive or instantaneous, however on the flip side this new ever changing market can be daunting and challenging and put in the ‘too hard’ basket for many businesses.
Think your business could do with a marketing update? Feel free to say hi and see how we can help at jacqui@stellarmarketing.com.au