These days it’s pretty damn difficult to fool the ever-changing Google algorithms with old SEO tricks of back-linking, white text and irrelevant high rating keywords. Search engines are putting their users first and making sure the user experience isn’t compromised by sneaky SEO techniques. What they search is what they find; you have to agree it’s probably better this way. So, what does this mean for your SEO strategies? And how do you make sure you’re not left behind? In short get content rich posts and blogs pumping! That sounds easy, however you have to ensure your posts are using keywords that fit with your products/services. Easy!
Turn Keyword Research into Blog Topics
What top keywords, phrases and topics are critical to your business? And how do they rank? Once you’ve created a focus list of keywords and phrases you’ve got an action list of post topics. It’s critical that your headlines AND content use these keywords and phrases. Not sure what these keywords or phrases are? Bring it back to basics and put yourself in your target markets head or better yet perform some focus groups to find out what they are searching online, what questions and challenges they search that your product/service relates to.
Optimise SEO with Headlines
As discussed above, headlines are seriously crucial to the success of your SEO. Headlines online are like headlines on the front of the paper. They need to grab the reader/search engines attention and relate to the article/content. The best way to ensure your headline is a winner is to have your keywords at the beginning of the headline. E.G. ‘SEO: Marketing Tools for Small Business’ is better than ‘Everything you need to know about SEO for your small business’. Also, don’t forget you want to make sure your headline and content are relevant and informative to increase clicks and shares. The more clicks and share the better your SEO.
SEO Friendly Links & Anchor Text
Search engine spiders don’t read every word when they crawl your blog. Instead they scan specific sections most likely to have relevance to the blogs content. E.G. the headline, subheaders, alt-text of images and anchor text. Moz goes into great detail on anchor text and how best to use it in line with SEO best practice.
Need a helping hand with your SEO? Don’t be shy! Contact the team at Stellar Marketing for a chat.